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Get Charmed by Australia's Unknown Gem
Travel report including photos that were published on politiken.dk as well as printed in the physical newspaper. When Politiken organically shared the article on Instagram, the post became one of the most liked that year.
"The water is azure blue and stands in sharp contrast to the chalk-white sand sprinkled over the bay. The pastel-yellow spring sun shoots with long laser beams that cut through the ripples of the sea and transform the water surface into a carpet of sparkling jewels."
Read the full article here.(It's in Danish)
The idea was to write the report in a language that would make the reader feel like they were actually on the Australian island, Rottnest Island, while also providing the right amount of information about the place.
Services
Idea development
Research
Writing the article including info boxes
Taking photos and editing images
Assets
2 pages published in the physical paper
1 article published online
1 info boxes
8 edited images
Additionally, the article was posted on Politiken's Facebook page as well as Politiken Rejser's Instagram profile.
This Instagram post was the fourth most-liked post of the year, which led to an article being written about it. Read the full article here.
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