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Truly Caring

As the Video Production Lead for the Danish skincare startup NØIE, I – in collaboration with the team – produced a series of brand videos focusing on the company's brand DNA: 'Omsorg' translated into English as 'Truly Caring'  

The idea was to showcase NØIE's brand DNA and other values such as sustainability and self-care through stories of inspiring individuals or companies. Instead of NØIE itself telling about how caring and sustainable they are, we gave the word to others.
 

This resulted in a series of 5 brand videos. In the series, we meet, among others, the female, young Panna player, Anusha, who shows self-care by going all in on what she loves. We also meet the companies EAT GRIM and SMALLrevolution, who demonstrate care for the planet through their company missions.

Services

Idea and concept development
Research and initial interviews
Filming and interviewing

Editing videos in varies formats and lengths
Produce blog posts, GIFs, and graphics

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Assets

To get the most out of each story, all videos were repurposed and produced in the following formats, which NØIE used both paid and organic on their various channels:

1 Longform video approx. 2 min.
1 short-form video 15 sec. (1:1, 9:16, 16:9, 4:5)

1 short-form video 20 sec. (1:1, 9:
16, 16:9, 4:5)
1 short-form video 30 sec. (1:1, 9:16, 16:9, 4:5)
Blog post
2 GIFs for e-mails
1 Carousel post for Instagram and Facebook

 

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2 min.

GIF

IG post

Blog

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15 sec.

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20 sec.

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30 sec.

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Let's help with your next video project!

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